Higher — featuring Travie McCoy
The shared version adds McCoy's vocal and writing contribution to Cruz and Sandy Vee's production.
Artist
Taio Cruz Feat. Travie McCoy
Why we feature this artist Travie McCoy enters the Higher release story Higher gives Taio Cruz's melodic pop a particularly direct electronic lift. The Travie McCoy version adds a quicker, more conversational performance to the song, making this a specific sha…
- From
- United Kingdom, United States
- Sound
- Pop, electronic
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The artist, in context
The story of Taio Cruz Feat. Travie McCoy
Why we feature this artist
Travie McCoy enters the Higher release story
Higher gives Taio Cruz's melodic pop a particularly direct electronic lift. The Travie McCoy version adds a quicker, more conversational performance to the song, making this a specific shared recording within the wider Rokstarr campaign.
The original featured version
The official video appeared in December 2010, with the accompanying Universal recording carrying a 2010 copyright and a 2011 release entry. The credits identify Cruz and Sandy Vee as producers, with McCoy also contributing to the writing and vocals. The featured performance belongs to the construction of this version.
Cruz supplies the clear melodic shape around which the song moves. His delivery gives the refrain a broad, uncomplicated direction, while McCoy introduces more verbal activity inside the same electronic setting. The production leaves the difference easy to hear without requiring a complete change of musical scene.
Another kind of momentum
A rap passage can make a familiar chorus feel newly available because the listener has spent a little time following a different pace. Higher uses that change efficiently. McCoy's more closely packed phrasing sets up the return to a longer sung line, and the instrumental gives the handover an obvious point of impact. The record's upward movement is therefore more than a production effect: it also comes from the relationship between two performers organising words and melody in different ways.