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Taio Cruz Ft. Travie McCoy

Artist

Taio Cruz Ft. Travie McCoy

Why we feature this artist The production partnership beneath Higher Taio Cruz and Travie McCoy's Higher also documents a studio partnership between Cruz and Sandy Vee. Their production gives the featured voices a clean, bright electronic setting, with the ref…

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United Kingdom, United States
Sound
Pop, electronic

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The artist, in context

The story of Taio Cruz Ft. Travie McCoy

Why we feature this artist

The production partnership beneath Higher

Taio Cruz and Travie McCoy's Higher also documents a studio partnership between Cruz and Sandy Vee. Their production gives the featured voices a clean, bright electronic setting, with the refrain always easy to locate inside the arrangement.

The Rokstarr-era master

The original Universal credit names both producers and identifies McCoy as a writer and vocalist on the featured recording. Its 2010 copyright and subsequent release entry place this version across the 2010–2011 campaign, rather than treating every later digital edition as a new song.

The instrumental makes the handover clear

The production's main shapes are deliberately definite. A rap passage can introduce a quicker run of words, and the next sung phrase can open the space again without either performer losing the beat beneath them. That clarity is the useful detail in Higher: the contrast between the voices becomes part of the arrangement's movement. The producers provide a framework in which a familiar melodic return can feel like an increase in scale after the guest's more conversational passage.

Essential releases

2010–2011

Higher — Travie McCoy version

Sources and further reading

Universal — original Higher production, writing and performance credits

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Taio Cruz — original official featured video

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YGEN — Taio Cruz editorial biography

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