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Example

Artist

Example

Why we feature this artist The club chorus with a conversation running through it Example’s records give electronic pop a recognisably spoken perspective. Elliot Gleave’s voice can move from an almost conversational line into a melody built for a large crowd, …

From
United Kingdom
Sound
Hip house, hip hop, eurodance, EDM
Active
2003–present

Start with the music

Tracks to explore

6 tracks

The artist, in context

The story of Example

Why we feature this artist

The club chorus with a conversation running through it

Example’s records give electronic pop a recognisably spoken perspective. Elliot Gleave’s voice can move from an almost conversational line into a melody built for a large crowd, keeping a little impatience and uncertainty inside the lift. The best songs use that tension instead of polishing it away.

The melody becomes the way through

Won’t Go Quietly, released in 2010, brought a more concentrated pop and dance direction into his catalogue. Watch the Sun Come Up, the title track and Kickstarts make a revealing sequence: the production grows more emphatic, while the voice keeps the feeling of someone working through a situation in real time. A short melodic phrase can carry much of the song, especially when the arrangement leaves enough room around it.

Playing in the Shadows followed in 2011 with Changed the Way You Kiss Me and Stay Awake. The music has a darker and more insistent energy, drawing on several parts of contemporary club production. The vocal remains direct even as the instrumental setting becomes more dramatic. That contrast is one of the album’s strongest organising ideas.

A euphoric setting does not settle the feeling

The songs often move through apprehension, romantic friction and the disorientation of a night out. An electronic build can promise a release that the lyric does not quite deliver, leaving the emotional story more complicated than the chorus first suggests. The Evolution of Man later brought more prominent guitar textures into the sound, but the push between a conversational voice and a large arrangement remained. Example marks a useful transition from the dance-pop of the late 2000s to the more forceful electronic crossover of the early 2010s. Start with the singles, then return to the verses. The details that make the records personal are often sitting just before the part everyone remembers.

Essential releases

2010

Won’t Go Quietly

2011

Playing in the Shadows

2011

Changed the Way You Kiss Me

Sources and further reading

Universal Music — Playing in the Shadows original album notes

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Universal Music — Example release and video archive

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Ministry of Sound — Playing in the Shadows release

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