Artist
Phixx
Why we feature this artist Phixx: boy-band pop with a darker electronic edge Hold on Me gave Phixx a different kind of introduction from the soft-focus ballad associated with many early-2000s vocal groups. The arrangement is electronic and insistent, with a da…
- From
- United Kingdom
- Sound
- pop
- Active
- 2002–2006
Start with the music
Tracks to explore
The artist, in context
The story of Phixx
Why we feature this artist
Phixx: boy-band pop with a darker electronic edge
Hold on Me gave Phixx a different kind of introduction from the soft-focus ballad associated with many early-2000s vocal groups. The arrangement is electronic and insistent, with a darker colour around the singing. The song still has the directness of pop, but the production gives that directness some tension.
The first singles
The British group’s first single reached the UK top ten in November 2003 through Concept. Love Revolution followed in 2004, then Wild Boys, a version of the Duran Duran song. Strange Love reached the UK chart in early 2005.
That sequence gives a useful picture of the group’s musical territory. Electronic textures, an emphatic beat and a strong vocal hook make room for both new material and a source song already associated with a very distinctive pop sound.
Electrophonic Revolution
The 2004 Sheer Music edition of Electrophonic Revolution brings a fuller programme together, including Original Sin, City of the Night, Temptation and Red Light. The album supplies a wider context than the four UK singles alone.
The appeal is in the balance between a familiar vocal-group format and the production around it. Shared choruses provide scale, while individual lines can give a phrase another tone or emphasis. The electronic setting keeps the music from relying entirely on the voices for its character.
Hold on Me remains the clearest first encounter. Moving from it to Wild Boys and the album makes the original proposition easier to hear: a polished male vocal group working in a pop setting with sharper edges and a more pronounced appetite for electronic drama.
Essential releases
Hold on Me
The Concept single introduces the group through a darker electronic pop arrangement.
Electrophonic Revolution
The Sheer Music album provides a larger programme around the singles.
Wild Boys
The Duran Duran song gives the group another recognisable point of reference.