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Tim Deluxe Ft. Sam Obernik

Why we feature this artist Sam Obernik makes It Just Won't Do feel mischievous It Just Won't Do gives Sam Obernik a vocal whose rhythm is as important as its melody. Tim Deluxe's 2002 production leaves a bright, rolling space around the performance, making the…

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United Kingdom
Sound
House

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The story of Tim Deluxe Ft. Sam Obernik

Why we feature this artist

Sam Obernik makes It Just Won't Do feel mischievous

It Just Won't Do gives Sam Obernik a vocal whose rhythm is as important as its melody. Tim Deluxe's 2002 production leaves a bright, rolling space around the performance, making the track feel playful without losing its firmness.

The Underwater single

The original release reached number fourteen in Britain in July 2002 and also led the dance singles chart. Its shared credit puts the producer and featured singer together around one definite recording, with the vocal supplying much of the tune's immediate personality.

The short phrase has somewhere to land

Obernik can make a line sound amused and insistent at the same time. The backing gives those changes of emphasis a clear rhythmic setting, while its bold instrumental accents provide another answer around the voice. The effect depends on timing rather than a complicated story. A phrase lands, an instrumental gesture replies, and the groove makes the next exchange feel inevitable. That easy succession is the record's strongest quality: the construction is firm enough for the performance to sound as though it is enjoying itself.

Essential releases

2002

It Just Won't Do

Sources and further reading

Official Charts — original Underwater single history

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Original licensed It Just Won't Do single

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YGEN — Tim Deluxe and Sam Obernik recording profile

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