Artist
Wretch 32 Feat. Example
Why we feature this artist Unorthodox: a familiar groove carries a new argument for individuality Unorthodox gives Wretch 32 and Example a setting with a musical memory already built into it. The 2011 single draws on the Stone Roses’ Fools Gold, placing a new …
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- Hip-hop, pop
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The story of Wretch 32 Feat. Example
Why we feature this artist
Unorthodox: a familiar groove carries a new argument for individuality
Unorthodox gives Wretch 32 and Example a setting with a musical memory already built into it. The 2011 single draws on the Stone Roses’ Fools Gold, placing a new vocal exchange over a groove whose movement is immediately recognisable. The song’s own identity comes from how the performers use that rhythmic space.
The sample provides movement rather than a finished song
The instrumental’s rolling quality leaves room for Wretch’s lines to turn and change emphasis. His delivery can become dense without making the backing feel hurried, because the groove continues to suggest its own relaxed forward motion.
Example’s refrain takes another route through the same setting. The sung line is more openly declarative, giving the title’s idea a concise melodic shape. The contrast makes the return from verse to chorus feel like a change in perspective rather than a complete change of musical world.
The second major single in a 2011 sequence
The original Ministry of Sound campaign placed Unorthodox after Traktor and before Don’t Go in the run towards Black and White. It reached number two in the UK, with the complete Example featured billing preserved in the release and chart history.
The connection works because the two voices do not have to compete for the same role. The verses offer detail and verbal movement; the refrain gathers the idea into a more direct statement. Beneath them, the sampled groove supplies a steady continuity, allowing the new song to acknowledge an earlier recording without simply becoming a replay of it.
Essential releases
Unorthodox
The original shared single places Wretch’s verses and Example’s refrain over a new setting built around the Fools Gold groove.